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COVID-19 UPDATE: Where Can Small Business Seek Help?

There is no question about it that the coronavirus (COVID-19) shock has had devastating effects on our economy; the likes of which, we have never witnessed. New travel restrictions, shelter-in-place orders, and social distancing measures have left business owners scrambling to figure out how to run their company with diminished to zero cash flow. These economic conditions are not likely to lessen before the summer. Goldman Sachs forecasts that the economy is set to contract by up to 24% in Q2 of 2020 before rebounding in Q3 and Q4. Fortunately, an unprecedented government stimulus bill and supplemental legislation aims to […]

The Time Has Come for the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

It was the right thing to do.

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever.

Read more in this Harvard Business Review article.

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