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Entries by Vernon

Sales Secrets from the the Top 1% Podcast Hosted By Brandon Bornancon

Sales Secrets from the the Top 1% Podcast Hosted By Brandon Bornancon

“It’s not about you, and do the things others won’t do.”

Vernon Brokke is an established professional with over 35 years of experience in sales, management, marketing, and business ownership. His focus is to help business owners to maximize revenue potential through personal growth and development.

As founder of Vernon Brokke Business Strategist, Vernon leverages experience gained from working relationships with IBM, Cisco, Juniper Networks, and Riverbed Technology, as well as emerging companies Rolm Corporation, StrataCom, Redline Networks, and Calient Networks.

With a strong affinity for small and medium-sized businesses, he has owned several franchises including Jackson Hewitt Tax, City Publications and The […]

Defer the Taxes When You Sell Your Business or Appreciated Assets!

Defer the Taxes When You Sell Your Business or Appreciated Assets!

Those of us who own businesses, corporations, and commercial or residential investment real estate assets are often reluctant to sell because of capital gains taxes associated with the sale. But what other choice do we have other than a property exchange directed by a Qualified Intermediary? Is there another way to deal with the capital gains tax deficits that so many investors experience when they sell their real estate assets? The answer may lie in the Deferred Sales Trust™.

Please Join me in finding out more about how This capital gains tax deferral tool could save you thousands of dollars, and […]

COVID-19 UPDATE: Where Can Small Business Seek Help?

COVID-19 UPDATE: Where Can Small Business Seek Help?

There is no question about it that the coronavirus (COVID-19) shock has had devastating effects on our economy; the likes of which, we have never witnessed. New travel restrictions, shelter-in-place orders, and social distancing measures have left business owners scrambling to figure out how to run their company with diminished to zero cash flow. These economic conditions are not likely to lessen before the summer. Goldman Sachs forecasts that the economy is set to contract by up to 24% in Q2 of 2020 before rebounding in Q3 and Q4. Fortunately, an unprecedented government stimulus bill and supplemental legislation aims to […]

The Time Has Come for the Sales Flywheel

The Time Has Come for the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

It was the right thing to do.

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever.

Read more in this Harvard Business Review article.

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How Does a Cost Segregation Study Work?

How Does a Cost Segregation Study Work?

Building costs are generally classified for federal income tax purposes into three categories. Each has a different depreciation recovery period and method under the Modified Accelerated Cost recovery System (“MACRS”)

Tangible Personal Property      5 or 7 Years    200% DB

Land Improvements                   15 Years          150% DB

Real Property                                39 Years         Straight Line

Our Cost Segregation Study will help identify items that should be properly classified as tangible personal, rather than […]

Should You Get An Executive Coach?

Should You Get An Executive Coach?

A couple of weeks ago, when talking to a client of mine, I encouraged him to think about working with an executive coach. He listened, and then asked, “Do you think I need a coach?”

I understood the question underneath the question; he was asking whether I saw him as being a poor manager or leader. Unfortunately, even though working with an executive coach has become much more common over the past couple of decades, there can still be a lingering assumption that coaches are for people who are in trouble…failing or not capable some important way.

My immediate response was, “I think every leader needs a coach.” […]

Will the U.S. Build a Better R&D Tax Credit Regime

Will the U.S. Build a Better R&D Tax Credit Regime

The debate resumes over making credits for R&D investments permanent, as the U.S. House of Representatives endorsed a bill to that effect in May before it heads to the Senate and then maybe on to the White House.

Key questions on the best approach to credits, according to experts at Wharton and New York University, include: Should incentives encourage some kinds of research over others? Should investments simply be fully expensed when made? And, should the credits be made permanent?

Advocates of the tax credit maintain it fosters innovation and want it to become a permanent incentive in order to remove uncertainties […]